Pakistani fashion and beauty influencer Aidaah Sheikh has spoken out against the growing culture of cyberbullying, body shaming and personal attacks on social media.
In a recent video message, Aidaah urged social media users and public figures to stop treating abusive online behavior as simply another form of opinion or freedom of expression.
The influencer said harassment has increasingly become common across digital platforms, where people often make personal comments about others without considering the impact of their words.
According to Aidaah, body shaming and attacks targeting a person’s appearance have become particularly common online. She questioned why internet users feel entitled to criticize successful women over their weight or physical appearance.
She also pointed out that people commenting on someone else’s life may have little or no understanding of that person’s personal struggles, experiences or achievements.
Aidaah further criticized individuals who use media platforms to repeatedly attack or mock other people. She introduced the term “cyber bully-casters” for people who present themselves as podcasters or media personalities while allegedly using their platforms to spread negativity.
The influencer argued that having access to a microphone or a large online audience should not be treated as a justification for targeting others.
She also shared her view that people who are genuinely content with their own lives have less reason to spend their time constantly attacking others online.
Addressing public figures who face repeated online harassment, Aidaah encouraged them to use the tools available on social media platforms, including blocking and reporting abusive accounts.
She suggested that public figures should report accounts involved in harassment regardless of how many followers those accounts have or how influential their owners may appear to be.
Aidaah also emphasized that the internet can already be an intimidating environment for many people, particularly when online discussions turn into personal attacks.
She argued that bullying should not be presented as something humorous or intelligent, especially when it involves someone’s appearance, personal life or achievements.
Her comments have sparked discussion about the boundaries between free expression and online harassment, particularly as social media continues to play a major role in the lives and careers of public figures.
For influencers, actors, entrepreneurs and other personalities who depend heavily on digital platforms, dealing with criticism has become part of maintaining a public profile. However, Aidaah’s remarks focus specifically on abusive behavior that goes beyond ordinary disagreement or criticism.
She ended her message by suggesting that social media already has more than enough opinions and does not necessarily need another person contributing to unnecessary negativity.
Aidaah Sheikh’s comments add to the wider conversation about responsible online behavior, cyberbullying and the way social media users communicate with public figures and one another.
